Key Factors Driving the Rapid Growth of Quick Commerce in Urban Areas of India

Author(s)	Anshika Goyal
Country	India
Abstract	The research paper titled "The Rise of Quick Commerce in India: Key Drivers and Insights" examines the rapid growth of quick commerce (Q-commerce) in urban India, characterized by hyper-local delivery services that promise to deliver essentials within minutes. As urbanization increases, consumers—particularly Millennials and Gen Z—are increasingly prioritizing convenience and speed in their shopping experiences. The paper identifies key drivers of this growth, including technological advancements that enhance logistics and inventory management, innovative business models such as dark stores, and aggressive market strategies by leading Q-commerce players. It also addresses challenges like sustainability concerns, labor practices, and regulatory issues. By analysing these factors through secondary data, the research aims to provide valuable insights for stakeholders navigating the dynamic Q-commerce market in India, highlighting its transformative impact on consumer behaviour and retail practices.
Keywords	Quick commerce, Blinkit, Grocery delivery, E-commerce, Dunzo, Dark store
Field	Business Administration
Published In	Volume 6, Issue 6, November-December 2024
Published On	2024-11-27
DOI	https://doi.org/10.36948/ijfmr.2024.v06i06.31781

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