Analysis on Whether Females are More Prone to Participate in Impulsive Buying or Not?

Author(s)	Harbani Kaur
Country	India
Abstract	Impulsive buying is a complex consumer behavior influenced by emotional, psychological, and societal factors. This study examines the role of gender, emotional regulation, and marketing strategies in driving impulsive purchases. Women are more likely to engage in impulsive buying as a form of emotional coping, often influenced by societal expectations and marketing appeals related to self-care and empowerment. Men, on the other hand, tend to make impulsive purchases for utilitarian or status-driven reasons. The research highlights the financial and emotional consequences of impulsive buying, suggesting that better consumer education, emotional regulation, and ethical marketing can help mitigate its negative effects.
Keywords	impulsive buying, societal factors, influenced purchase
Published In	Volume 6, Issue 6, November-December 2024
Published On	2024-12-20
DOI	https://doi.org/10.36948/ijfmr.2024.v06i06.32799

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