International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 4 (July-August 2026) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 4
July-August 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Awareness of Pink Tax in India and Socioeconomic Implications

Author(s) Ishita Sharma
Country India
Abstract This paper examines Indian consumer awareness, knowledge, attitude, and behaviour regarding Pink Tax. Pink Tax means more costs on products sold to women compared to men.
It uses primary data collected through research to understand consumer awareness and behaviour and correlated analytics to assess demographic factors that affect the same. With the help of an experiment, we were able to identify gender-based pricing strategies prevalent in the market. We observed higher prices for women and tried to find the reasons behind such differences. With the help of hypothesis testing, we wanted to show how knowledge, behaviour, and attitude are exhibited by the selected population. In addition, the analysis is in line with the myth and shows that women are more aware of
the existence of the Pink Tax and have strong opinions and beliefs about the topic. Many consumers, male or female, young or old, look bad on Pink Tax. It is a marketing ploy that can be overlooked, but that should be stopped early
Keywords Pink Tax; Gender-based pricing; Consumer awareness; Price discrimination; Gender disparity; Women's products; Men's products; Marketing strategy; Demographic factors; Buying behavior; Gender-based marketing; Hypothesis testing; Price comparison; Gender equality; Consumer behavior; Product pricing; Awareness survey; Gender stereotypes; Cost analysis; Economic inequality; Consumer Packaged Goods (CPG); Price premium; Personal care products; Clothing pricing; Gender wage gap; Retail pricing; Pricing strategy; Gender-based tariffs; Consumer perception; Social issue.
Field Sociology
Published In Volume 6, Issue 6, November-December 2024
Published On 2024-12-13
DOI https://doi.org/10.36948/ijfmr.2024.v06i06.32936
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 3Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals