Implementing Ethical Data Practices in E-commerce Personalization: A Technical Framework

Author(s)	Ritu Godbole
Country	United States
Abstract	This technology article addresses the crucial balance between responsible data management and individualized consumer experiences by investigating the application of ethical data practices in e-commerce personalization. A thorough architecture that addresses data collecting, consent management, security implementation, customization algorithms, and compliance testing is presented in the article. It looks at how contemporary e-commerce platforms can preserve excellent personalized services while efficiently implementing privacy-conscious mechanisms. The framework offers useful recommendations for businesses looking to create trust-centric digital commerce systems that satisfy changing privacy laws and customer expectations by addressing major issues in data minimization, transparency, retention, and automated compliance testing.
Keywords	E-commerce Personalization, Data Privacy Compliance, Consent Management, Automated Testing Frameworks, Ethical Data Infrastructure
Field	Computer
Published In	Volume 6, Issue 6, November-December 2024
Published On	2024-12-22
DOI	https://doi.org/10.36948/ijfmr.2024.v06i06.33524
Short DOI	https://doi.org/g8w2z7

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International Journal For Multidisciplinary Research