International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 5 (September-October 2026) Submit your research before last 3 days of October to publish your research paper in the issue of September-October.

The Role of Social Media in Business Breakthroughs: A Comprehensive Analysis

Author(s) Swagat Patel
Country India
Abstract Social media has become an integral part of the digital transformation journey for businesses. In this research paper, we delve into the use of social media by business-to-business (B2B) companies. We explore various aspects, including the impact of social media, adoption strategies, tools, and measuring effectiveness. By synthesizing existing literature, we provide valuable insights for both academics and practitioners.
Keywords Social media, B2B, Branding, Trends, Customer, Strategies, Digital Marketing, content creation, influencer marketing
Published In Volume 6, Issue 6, November-December 2024
Published On 2024-12-24
DOI https://doi.org/10.36948/ijfmr.2024.v06i06.33749

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