International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Effect of Social Media Marketing on Consumer Purchase Intention

Author(s) Dr. Dipika Bharti
Country India
Abstract Social media has become a powerful tool for marketing, influencing consumer behavior and purchase intentions. This study explores the effect of social media marketing strategies on consumer decision-making, focusing on brand awareness, trust, personalization, and engagement. The findings indicate that social media platforms enhance consumer purchase intentions through effective targeting and interaction. The research also highlights challenges such as managing negative feedback and over-saturation of content
Keywords Social media marketing, consumer behavior, purchase intention, brand awareness, influencer marketing
Published In Volume 6, Issue 6, November-December 2024
Published On 2024-12-24
DOI https://doi.org/10.36948/ijfmr.2024.v06i06.33840
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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