A Study on Financial Performance Analysis of VMS Agency, Tindivanam

Author(s)	M.Anusha, R.Sureka Ravi
Country	India
Abstract	The study assesses the financial performance of VMS Agency, Tindivanam, over a five-year span (2019–2024). The study identifies the areas of strength, and areas for financial health improvement using important financial tools analysis like ratio analysis, trend analysis, and Vertical analysis. The result shows a resurgence in profitability, liquidity, operational effectiveness and solvency. In order to enhance overall financial performance, this paper makes strategic recommendations. The research focuses on analyzing secondary data, including annual reports, financial statements.
Keywords	Financial Analysis, Liquidity , Profitability, efficiency, VMS Agency
Field	Business Administration
Published In	Volume 6, Issue 6, November-December 2024
Published On	2024-12-31
DOI	https://doi.org/10.36948/ijfmr.2024.v06i06.34384

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