A Study on Market Analysis and Consumer Behavior in Del Monte

Author(s)	Paul David. R, Mr. T. Chandramohan
Country	India
Abstract	This study analyzes Del Monte’s position in the dynamic global food and beverage industry, exploring factors like changing consumer preferences, health trends, and market forces. It examines Del Monte's evolution from a canned food brand to a global leader in health-conscious, convenient, and sustainable products. By evaluating consumer behavior, purchasing motivations, and the impact of digital engagement, the research provides insights into brand loyalty, product development, and market trends. The study combines qualitative and quantitative methods to identify growth opportunities, competitive challenges, and effective marketing strategies. It aims to help Del Monte refine its offerings and maintain its competitive edge. Ultimately, it highlights the importance of adapting to evolving consumer demands and technological advancements.
Keywords	: Market Analysis, Consumer Behaviour,Del Monte Foods, Processed Food Industry, Brand Loyalty
Field	Business Administration
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-01-04
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.34452
Short DOI	https://doi.org/g82hhv

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International Journal For Multidisciplinary Research