Procurement Strategies for Successful Product Launches and Brand Consistency

Author(s)	Kosalee Thameera Galkaduwa
Country	United States
Abstract	This study focuses on the significance of procurement strategies in the achievement of product launch and brand stability. The study thus reveals timely sourcing, quality assurance, cost optimization and supplier relations as some of the aspects of procurement practices. It covers aspects of branding through procurement and marketing synchronization and risk management through technological advancements like Artificial Intelligence and Blockchain. Examples include the sustainability strategy of Procuring Coca-Cola and the Cost-Quality Relationship of Procter & Gamble. Overall the author of the study finds that integration and innovative supplier relation management are valuable in procurements and brand management.
Keywords	: Procurement Strategies, Product Launch, Brand Consistency, Supplier Collaboration, Risk Mitigation, Digital Tools, Marketing Integration
Field	Engineering
Published In	Volume 2, Issue 6, November-December 2020
Published On	2020-12-02
DOI	https://doi.org/10.36948/ijfmr.2020.v02i06.35253

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International Journal For Multidisciplinary Research