Exploring the Influence of Culture on Marketing and Consumers

Author(s)	Veera
Country	United States
Abstract	Culture significantly impacts people in all aspects of life, including their choices to purchase goods and services. Understanding the influence of culture on both consumers and sellers is crucial for navigating the business world. In this paper, I explore the various areas in which culture shapes marketing techniques and consumer behavior. This paper reveals relationships between concepts like language, social norms, and community movements, and how they are interconnected with choices in marketing and purchasing. Adapting to these key cultural aspects is crucial for businesses to stay competitive and further thrive. This paper includes examples of success stories, along with examples of those that have failed to navigate their way through cultural dynamics.
Keywords	culture, consumers, marketing, business, religion, movements, individualism, indulgence
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-02-12
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.35358
Short DOI	https://doi.org/g84z6r

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International Journal For Multidisciplinary Research