Sustainability in Retail: How Eco-Friendly Practices Shaped Consumer behavior in 2019

Author(s)	Manykandaprebou Vaitinadin
Country	United States
Abstract	In 2019, sustainability became a central focus of retailers as consumer demand for eco-friendly products surged. Retailers have implemented various initiatives, including sustainable sourcing, waste reduction, and energy-efficient practices, to align with environmentally conscious consumers. This study explores how these sustainability practices impact consumer behavior and purchasing decisions while also examining the role of green marketing and supply chain transparency in fostering brand trust and consumer loyalty.
Keywords	Sustainability, Retail Supply Chain, Eco-friendly Practices, Consumer Behavior, Green Marketing, Ethical Sourcing, Waste Reduction, Carbon Footprint, Retail Operations, Transparency
Field	Engineering
Published In	Volume 1, Issue 2, September-October 2019
Published On	2019-10-09
DOI	https://doi.org/10.36948/ijfmr.2019.v01i02.35771

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International Journal For Multidisciplinary Research