International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Digital Entrepreneur’s Contribution in Gig Economy: A Study on Swiggy

Author(s) Haritha P, Dr. Haneesh P
Country India
Abstract In the Gig economy, the digital entrepreneurs are not just the participants, but, the role players who redefines the work culture and opportunity on gig platforms. A gig work environment is a labor markter where temporary, freelance or flexible jobs are common or an on-demand economy, where people earn income by extending goods and services, often through a digital platform. The traditional work culture is entirely being reconstructed. Definitely, the technology is the significant game changer.
This paper emphasized in analyzing the contribution of digital entrepreneurs to the expansion of the gig economy in India, and likewise, to evaluate the impact of digital platforms on employment patterns and worker welfare. Depending upon reliable published sources, data triangulation and analyzing using multiple regression and correlation method the paper attempted to finalize that the digital entrepreneurs have significantly contributed to the growth of gig work and shows a higher income stability comparatively to traditional mode of work and furthermore.
The paper entitled “digital entrepreneur’s contribution in gig economy: A study on Swiggy” would be contributing an insight to the gig economy complexities specified to Swiggy in terms of expansion, income stability and the need for a specified and targeted policies.
Keywords Gig economy, Digital entrepreneurship, Employment pattern, income stability, platform-based
Field Business Administration
Published In Volume 7, Issue 1, January-February 2025
Published On 2025-02-26
DOI https://doi.org/10.36948/ijfmr.2025.v07i01.36217
Short DOI https://doi.org/g86xb7
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