Revolution of Marketing: From Traditional to Technical

Author(s)	Priyanka Tugnait
Country	India
Abstract	Marketing has undergone a profound transformation over the past two decades, evolving from traditional strategies to highly technical, AI-driven approaches. This study explores the shift from mass communication methods, such as print and broadcast media, to digital marketing, personalized content, and AI-powered consumer engagement. Analyzing two key periods—2005-2015 and 2015-2025—it examines the rise of social media, data analytics, and automation in reshaping consumer interactions. The paper highlights the strengths and limitations of these marketing evolutions, emphasizing the increasing role of AI, IoT, and machine learning in driving hyper-personalization and redefining business-consumer relationships in the digital age.
Keywords	Marketing , AI, IoT, Machine Learning, Social Media, Data Analytics, and Automation
Field	Business Administration
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-02-12
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.36463
Short DOI	https://doi.org/g84xxm

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International Journal For Multidisciplinary Research