Crafting A Strategy for Social Media Promotion Utilizing Facebook Analytics

Author(s)	Dr. Aguida V. Cabreros
Country	Philippines
Abstract	This research intends to explore the use of Facebook analytics in social media promotion. This is to investigate how businesses can use Facebook analytics to improve content strategy and ad targeting. Methods utilized are quantitative aspects using Stratified Random Sampling three groups of respondents are categorized in the study namely, Facebook Page Owners, Facebook Page Admins, and Facebook Page Audiences. There are eighty (80) respondents composed of 20 or 25% Facebook page owners, 20 or 25% Facebook page moderators, and 40 or 50% Facebook page audience. The study concludes with recommendations from the 5C SMP Funnel Diagram, suggesting strategies for optimizing social media promotion.
Keywords	Facebook analytics, Social Media promotion Facebook Page Owners, Facebook Page Admins, and Facebook Page Audiences
Field	Business Administration
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-02-11
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.36672

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International Journal For Multidisciplinary Research