International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 3 (May-June 2026) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 3
May-June 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Designing and Implementing a Customer Data Platform (CDP) for Omnichannel Businesses in the Fashion Industry: A Strategic Framework

Author(s) DEVENDER YADAV
Country United States
Abstract The fashion industry is experiencing significant transformation driven by rapidly changing trends and consumer preferences. Customers, equipped with smartphones and numerous options, require personalized and consistent experiences across all touchpoints. This paper examines the implementation of a Customer Data Platform (CDP) designed for omnichannel businesses in this dynamic sector. It not only outlines a technical solution but also develops a strategic framework. This study examines fundamental challenges, including isolated data, transient trends, and the nuanced equilibrium of personalization versus privacy. We suggest a phased implementation strategy. We prioritize the activation of data to establish authentic connections with customers, enhance loyalty, and improve financial performance in a highly competitive market. A specific instance comes to mind in which a small boutique effectively employed a basic version of this approach. The application of data, when combined with human insight, demonstrates significant potential. This encapsulates our broader objectives.
Keywords Customer Data Platform, Omnichannel, Fashion Retail, Data Integration, Personalization, Customer Journey, Data Activation, Real-time Analytics, Customer Segmentation, Data Privacy, Strategic Framework, Fashion Tech
Field Engineering
Published In Volume 5, Issue 2, March-April 2023
Published On 2023-03-02
DOI https://doi.org/10.36948/ijfmr.2023.v05i02.36905
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals