Sustainability and Market Orientation of Agriculture in Tamil Nadu, India: An Analysis of Farmers' Practices and Perceptions

Author(s)	Dr.G.Jayachandran, Dr.N.Sheeladevi
Country	India
Abstract	This study examines the sustainability and market orientation of agriculture in Tamil Nadu, India. The research investigates farmers' practices and perceptions related to sustainable agriculture, market access, and international standards. The results show that while some farmers have adopted sustainable practices, there is a need for increased awareness, training, and support to promote wider adoption. The study highlights the importance of addressing the economic, environmental, and social sustainability of agriculture in Tamil Nadu.
Keywords	Sustainability, Agriculture, Market Orientation
Field	Arts
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-02-20
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.37278
Short DOI	https://doi.org/g85stf

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International Journal For Multidisciplinary Research