Live Performances and Merchandise: A New Revenue Model

Author(s)	Amal Vidyadharan
Country	United Arab Emirates
Abstract	The music industry, like many other sectors, has undergone significant transformations in the past few decades. With the advent of digital platforms, the industry has shifted its focus from physical sales of albums to digital streaming, fundamentally changing how music is consumed and monetized. One of the most significant outcomes of this digital revolution has been the emergence of live performances and merchandise sales as crucial sources of revenue for musicians. The decline of physical album sales, compounded by the rise of piracy and streaming platforms, has left many artists seeking alternative means of generating income. Consequently, concerts, festivals, and live performances have become pivotal to an artist’s financial success.
Keywords	Live Performances, Music Festivals, Merchandise Sales, Digital Streaming, Revenue Streams, Touring Economy, Ticket Pricing, Sponsorships and Partnerships, Fan Engagement
Field	Arts > Movies / Music / TV
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-02-25
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.37493

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International Journal For Multidisciplinary Research