The Twisting Path: Yoga and its Commercialization Worldwide

Author(s)	Komal
Country	India
Abstract	Yoga, an ancient Indian spiritual practice encompassing physical postures, breathing techniques, and meditation, has experienced a global surge in popularity. While its benefits for physical and mental well-being are widely recognized, this rise has been accompanied by increasing commercialization, raising concerns about the dilution of its traditional essence and the potential exploitation of its cultural roots. This paper explores the complex relationship between yoga and commercialization, examining the historical context, the driving forces behind its commodification, the consequences for authentic yoga practices, and the ongoing debate surrounding cultural appropriation and ethical considerations.
Keywords	Yoga, Commercialization, Yoga Industry
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-02-23
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.37607
Short DOI	https://doi.org/g854hx

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International Journal For Multidisciplinary Research