The Evolution of Nudge Theory in Policy Making- A Theoretical and Review Perspective

Author(s)	LG Honey Singh
Country	India
Abstract	Nudge theory, originally developed by Thaler and Sunstein (2008), has undergone significant theoretical evolution and policy applications over the past decades. This paper reviews the development of nudge theory, tracing its intellectual roots, major transformations, and applications in governance. Through an extensive review of literature, we construct an evolution timeline highlighting key contributions to behavioral public policy. Additionally, we discuss the theoretical and managerial implications of nudge-based interventions and propose future research directions. By situating nudge theory within broader behavioral economics and public administration discourse, this paper provides an integrated perspective for academicians, policymakers, and practitioners.
Keywords	Nudge theory, behavioral economics, public policy, choice architecture, libertarian paternalism
Field	Business Administration
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-02-25
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.37688
Short DOI	https://doi.org/g86w8s

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International Journal For Multidisciplinary Research