Customer Satisfaction Towards Artificial Intelligence in Digital Marketing

Author(s)	Dr. R.GURUNATHAN
Country	India
Abstract	Artificial Intelligence (AI) has revolutionized digital marketing by enhancing personalization, automating customer interactions, and optimizing marketing strategies. This study examines customer satisfaction with AI-driven digital marketing tools, focusing on their effectiveness, trustworthiness, and impact on consumer engagement. By analyzing consumer perceptions and behavior, the research identifies key factors influencing satisfaction, including personalization accuracy, responsiveness, and ethical considerations. While AI improves efficiency and user experience, concerns about data privacy and the lack of human touch remain challenges. The findings offer insights for businesses to enhance AI-driven marketing strategies and build stronger customer relationships.
Keywords	Artificial Intelligence, digital marketing, customer perceptions, customer satisfaction.
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-02-25
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.37693
Short DOI	https://doi.org/g86w8r

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research