Podcast: A Brand Visibility Tool For Attracting Gen Z

Author(s)	Swarika Arora, Tripti Bumra
Country	India
Abstract	Contemporary brands are leaving no stone unturned to enhance their brand visibility among Gen Z (Generation – Zoomers) consumers. Gen Z’s are known for their tech-savviness and preference for authentic, engaging content. Currently, they are forming the largest chunk of Indian population. Indian market is full of close substitutes that’s why every brand wants to take first mover advantage by using the current available trends. In today's contemporary and digital world brands across globe are constantly seeking innovative ways to connect with Gen Z. One effective way for brands to increase their visibility among Gen Z is through effective use of Podcasts.
Keywords	Brand Visibility, Consumers, Gen Z, Marketing, Podcast.
Field	Business Administration
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-02-28
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.38041
Short DOI	https://doi.org/g86w4g

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International Journal For Multidisciplinary Research