Evaluating the Effectiveness of Digital Marketing among Tourists in Southern Kerala

Author(s)	Dr. N. RAMESH KUMAR, Mr. M. MUNEER
Country	India
Abstract	Digital marketing plays a crucial role in promoting tourism in southern Kerala by expanding reach, enhancing engagement, and driving growth. In today’s digital era, connecting with potential visitors has become easier through online tools and strategies. Internet marketing is now essential for businesses of all sizes, influencing consumer acquisition and brand building. The tourism industry has always embraced technological trends, with online booking, reviews, and social media marketing reshaping the sector. These innovations have led to increased profits and transformative changes in the industry.
Keywords	Digital Marketing, Digital Tourism, Search Engine Optimisation (SEO), Social media marketing (SMM), Pay Per Click (PPC), Influencer Marketing
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-02-28
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.38048
Short DOI	https://doi.org/g86w4d

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