Investigating the Gender-Driven Moderating Factors in Electric Vehicle Acceptance Evidence from Chhattisgarh

Author(s)	Rahul Shrivas, Vikram
Country	India
Abstract	This paper analyzes the impact of gender on consumer attitude and purchase intention towards electric vehicles in Chhattisgarh, India. The study deploys the analytical framework via SEM and CFA analysis in assessing the interaction between gender and several antecedents, including Environmental Concerns, Social Influence, Self-image, Attitude, and Current Status of Electric Vehicles (CSEV). The outcomes show that gender has some influence, but not solely governing the acceptance behavior towards electric vehicles. It thus points to the future necessity and importance of handling eventual problems that could be posed by Attitude and social influence, like charging stations, and carefully designing targeted marketing and pricing strategies aligned with sustainability. Those insights serve to guide policymakers and marketers toward more effective promotion of EVs in the direction of eco-friendly transportation solutions and an advancement, shift toward sustainable mobility in Chhattisgarh.
Keywords	Electric vehicles, Sustainable mobility, Gender influence, Structural equation modeling, Consumer behavior.
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-11

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International Journal For Multidisciplinary Research