International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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A Study on the Utilization Pattern of Social Media among the Students of Assam Agricultural University

Author(s) Mohammad Hamid Hamidi, Pallabi Bora
Country India
Abstract ABSTRACT

The study entitled “A Study on the Utilization Pattern of Social Media among the Students of Assam Agricultural University” was conducted with objective to examine the profile characteristics of its students, assess their social media utilization patterns, and describe the problems faced by them while using social media. A descriptive research design was employed, and a multi-stage random sampling technique was used to select 120 respondents from the 2nd, 3rd, and 4th-year undergraduate students of the college of Agriculture, AAU. Data were collected using a pretested, semi-structured research schedule through personal interviews.
Regarding the profile of the respondents, the study revealed that the majority of the students were belonged to the age group in between 21- 23 years. Nearly (60.00%) of the students had a medium CGPA, and sports were the most popular extracurricular activity. The majority had more than three years of social media experience. Around (60.00%) of their parents belonged to the medium-income category. Most students preferred using mobile devices to access social media and demonstrated the highest level of knowledge regarding WhatsApp, followed by YouTube
Keywords social media, students, utilization pattern, Assam Agricultural University
Field Sociology > Education
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-04-09
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.38689
Short DOI https://doi.org/g9fb5r
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