International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 3 (May-June 2025) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
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Volume 7 Issue 3
May-June 2025

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Marketing to the Multi-Tasking Consumer: Strategies for Capturing Divided Attention

Author(s) Mr. Jitesh Singh
Country India
Abstract In a world where consumers are constantly juggling multiple tasks, devices, and platforms, capturing their attention has become one of the most significant challenges for marketers. This research delves into the complexities of marketing to the multi-tasking consumer, exploring innovative strategies designed to cut through the noise of an increasingly fragmented media landscape. By analyzing the success of brands like Netflix, which have mastered the art of engaging audiences with divided attention, the study identifies key approaches such as leveraging Artificial Intelligence (AI) for hyper-personalized content and utilizing Virtual Reality (VR) to create immersive brand experiences. The findings reveal that marketers must prioritize brevity, interactivity, and contextual relevance to resonate with consumers who have limited and scattered attention spans. This paper not only provides a roadmap for crafting effective marketing strategies in the age of multi-tasking but also highlights the transformative potential of emerging technologies like AI and VR in redefining consumer engagement. Ultimately, this research offers actionable insights for brands seeking to thrive in a competitive environment where attention is the most valuable currency.
Keywords Multi-tasking consumers, marketing strategies, artificial intelligence (AI) in marketing, virtual reality (VR) and consumer engagement, personalized content, attention economy.
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-16
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.39732
Short DOI https://doi.org/g9kfgn
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E-ISSN 2582-2160
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