International Journal For Multidisciplinary Research

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Like and Subside: Slacktivism on Social Justice and Civic Engagement Among Ateneo de Davao Senior High School Learners

Author(s) Dana Laverne L Solidor, Prof. Jennyve R Cabantog, Jan Joseph Z Corpuz, Datu Maarkrafat A Sinsuat, Terizza Yzabel T Garcia, Yanni Francine F Demafeliz, Matt Ethan C Talania, Caballero, Joshua Emmanuel
Country Philippines
Abstract The rise of online activism has contributed to the phenomenon known as slacktivism, where individuals engage in social movements through low-effort online actions such as liking, sharing, commenting, and using a hashtag without meaningful offline participation. While online platforms amplify awareness, they often replace traditional civic engagement, leading to diluted social movements that risk becoming fleeting trends rather than sustained efforts for change. This study examines Ateneo de Davao University Senior High School (AdDU SHS) learners’ motivations for online activism, the challenges in attaining genuine social change posed by slacktivism, and their strategies for transitioning to traditional civic action, highlighting the critical role of Filipino youth in shaping the nation’s future. Using a qualitative research design, the study gathered data from 15 AdDU SHS learners—three from each academic strand—through semi-structured interviews and a researcher-made questionnaire. Thematic analysis revealed that students engage in online activism due to personal and emotional connections to issues, social responsibility, and the accessibility of digital platforms. However, slacktivism presents significant challenges, including superficial support that weakens social movements, fear of real-world repercussions, misinformation, and the limitations of offline activism in addressing large-scale issues, leading to passive engagement. To address these challenges, AdDU SHS learners transition from slacktivism to traditional civic engagement through research, fact-checking, and informed action. While social media raises awareness, they find offline efforts more impactful, beginning with small steps such as joining school programs, clubs, and local initiatives before engaging in larger-scale advocacy. The study recommends (1) that educational institutions integrate civic engagement discussions and structured opportunities for advocacy into the Ateneo de Davao University curriculum to raise awareness and equip students with the skills and motivation to take meaningful action. (2) For school organizations, student-led initiatives should be strengthened to empower students to take on more active roles in social movements. (3) For social media users, critically assessing online activism by ensuring that digital engagement translates into real-world impact, using social media to mobilize meaningful action rather than just performative support.
Keywords AdDU Slacktivist Learners, Phenomenological Research Design, Semi-structured Questionnaire, Thematic Analysis, Ateneo de Davao University Senior High School
Field Sociology > Education
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-04-19
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.39770
Short DOI https://doi.org/g9f4tt
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