International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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The Impact of Digital Advertising on Consumer Spending

Author(s) Ms. Advika Abhilash Kanhiramkat
Country United Arab Emirates
Abstract This paper investigates the impact of digital advertising on consumer spendingbehavior, focusing on the role of targeted ads, social media platforms, and searchengine market. Digital advertising is a marketing strategy that involves launchingadvertisements through online channels to promote brands,products, or services.Withthe rise of digital advertising , businesses use platforms like instagram,google,Facebook to reach a large scale of customers.Digital advertising functions effectivelyfor driving traffic into physical stores.It draws in customers seeking particular goods
Field Business Administration
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-04-04
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.40192
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E-ISSN 2582-2160
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