Promotional Strategies for Gen Z : Understanding Consumer Preference and Sustainable Relationship

Author(s)	THEECHANA D R
Country	India
Abstract	This study explores the influence of promotional strategies on Gen Z’s consumer preferences, focusing on the key elements of transparency, authenticity, and social responsibility. The research examines how digital-first promotional strategies, such as influencer collaborations and interactive content, play a significant role in engaging Gen Z consumers. Additionally, it investigates the impact of cause-driven and sustainability-focused campaigns on the purchasing decisions of Gen Z. Understanding these preferences can help marketers design more effective promotional campaigns that align with the values and expectations of this generation.
Keywords	Promotional strategies, Gen Z, consumer preferences, sustainability, digital marketing, influencer collaborations, authenticity
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-04-30
DOI	https://doi.org/10.36948/ijfmr.2025.v07i02.40301
Short DOI	https://doi.org/g9g74m

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research