Female Entrepreneurs in Advertising: A Meta-Analysis of Challenges and Success Strategies

Author(s)	Ms. Pallavi Pitla
Country	India
Abstract	This meta-analysis examines the challenges faced by female entrepreneurs in the advertising industry and the strategies that contribute to their success. The study synthesizes findings from multiple research articles and reports to identify key themes related to gender barriers, leadership opportunities, financial constraints, and market dynamics. The analysis also explores how female entrepreneurs navigate industry challenges through innovation, networking, and strategic decision-making. By highlighting both obstacles and solutions, this paper provides a comprehensive understanding of the landscape for female entrepreneurs in advertising.
Keywords	Female Entrepreneurs, Advertising Industry, Gender Barriers, Women in Business, Entrepreneurial Challenges, Digital Transformation, Leadership and Innovation, Financial Constraints, Diversity and Inclusion, Women-Led Businesses.
Field	Sociology > Journalism / Media
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-04-03
DOI	https://doi.org/10.36948/ijfmr.2025.v07i02.40438
Short DOI	https://doi.org/g9dgzc

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