The Psychology Behind Advertisements and Consumer Behavior

Author(s)	Ms. Rayna Sony Binu
Country	India
Abstract	Advertisements affect what people buy and why they choose certain products. Companies use psychology to create ads that grab attention and influence decisions. They use emotions, social trends, and smart marketing tricks to make products seem more appealing. With technology, ads have become even more personal, using data to target people based on their interests. This research looks at how different advertising techniques work, like hidden messages, quick buying decisions, brand loyalty, and ethical issues. Understanding these ideas helps businesses sell better and helps people make smarter shopping choices.
Keywords	Subliminal Advertising, Impulse Buying and Instant Gratification, Influence of Online Advertising, Brand Loyalty and Repetitive Advertising, Persuasive Language and Storytelling in Ads, Psychological Pricing Strategies, Color Psychology in Advertising, Ethical Issues in Advertising Psychology.
Field	Business Administration
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-04-03
DOI	https://doi.org/10.36948/ijfmr.2025.v07i02.40468
Short DOI	https://doi.org/g9dgxx

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