A Study on Consumer Preference for Products Priorizing Sustainability

Author(s)	Sambit Roy Choudhury, Arijit Santra, Arindam Karar, Nirmalya Koner
Country	India
Abstract	Sustainability has become a key factor influencing consumer preferences and purchasing decisions. This study examines consumer attitudes toward sustainable products, identifying key drivers that influence their choices. The research explores awareness levels, perceived benefits, and barriers to adopting eco-friendly alternatives. Using a combination of surveys and secondary data analysis, the study evaluates how demographics, pricing, and brand perception impact consumer decisions. The findings provide insights for businesses aiming to align their marketing and product strategies with sustainability trends, contributing to both environmental conservation and competitive advantage.
Keywords	Sustainability, Consumer Preference, Consumer Attitude, Awareness Levels, Perceived Benefits, Eco-friendly Alternatives, Demographics, Brand Perception, Sustainability Trends, Environmental conservation
Field	Business Administration
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-04-05
DOI	https://doi.org/10.36948/ijfmr.2025.v07i02.40534
Short DOI	https://doi.org/g9dg29

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International Journal For Multidisciplinary Research