Impact of Online Reviews and Ratings on Vehicle Purchase Decisions

Author(s)	Divya Chockalingam
Country	United States
Abstract	The advent of digital platforms has revolutionized consumer behavior, particularly in the automobile industry. Online reviews and ratings have become essential in shaping vehicle purchase decisions, influencing potential buyers' perceptions and trust. This paper explores the significance of online feedback, analyzing its impact on consumer decision-making processes and market trends. Various studies and statistical data highlight the growing reliance on digital evaluations before finalizing a vehicle purchase. The research also delves into the challenges of fake reviews, the role of AI in filtering out unreliable content, and how consumer trust is built through verified ratings. The findings emphasize the necessity for automotive brands to adapt their marketing and customer engagement strategies based on online consumer feedback.
Field	Engineering
Published In	Volume 5, Issue 4, July-August 2023
Published On	2023-07-12
DOI	https://doi.org/10.36948/ijfmr.2023.v05i04.40695
Short DOI	https://doi.org/g9btg4

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International Journal For Multidisciplinary Research