
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 7 Issue 2
March-April 2025
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Product Packaging-A Study On The Influence Of Consumption Pattern
Author(s) | Mr. Yash Raj |
---|---|
Country | India |
Abstract | Product packaging plays a crucial role in influencing consumer behavior and consumption patterns. This study examines the various elements of packaging that impact consumer purchasing decisions, such as color, design, labeling, and material. The research explores how packaging attributes contribute to product perception, brand recognition, and consumer loyalty. The findings indicate that packaging significantly affects consumer choices and can serve as a strategic marketing tool for businesses. |
Keywords | packaging, consumer behavior, color, design |
Published In | Volume 7, Issue 2, March-April 2025 |
Published On | 2025-04-05 |
DOI | https://doi.org/10.36948/ijfmr.2025.v07i02.40709 |
Short DOI | https://doi.org/g9dg4q |
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E-ISSN 2582-2160

CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
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