International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 2 (March-April 2025) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.

Product Packaging-A Study On The Influence Of Consumption Pattern

Author(s) Mr. Yash Raj
Country India
Abstract Product packaging plays a crucial role in influencing consumer behavior and consumption patterns. This study examines the various elements of packaging that impact consumer purchasing decisions, such as color, design, labeling, and material. The research explores how packaging attributes contribute to product perception, brand recognition, and consumer loyalty. The findings indicate that packaging significantly affects consumer choices and can serve as a strategic marketing tool for businesses.
Keywords packaging, consumer behavior, color, design
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-04-05
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.40709
Short DOI https://doi.org/g9dg4q

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