International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Predictive Analysis and Data-Driven Strategies for Turning Data into Dollars to Visualize ROI using Retail Intelligence 2.0

Author(s) Prof. Dr. Ms. JAYANTHI KANNAN M.K, Mr. Anas Khan
Country India
Abstract Big data analytics has changed the way one perceives consumer behavior and marketing strategy. It provides statistical analysis along with clustering techniques of precise insights. It supports proper market segmentation and targeting as stated by Rakshit Negi. Also, data mining optimizes the working of the retailer along with the algorithms of machine learning for the management of the inventory as well as tracking the purchase. With the analytics of social media along with mobile payment data through tools such as Apache Hadoop and sentiment analysis, actionability about consumer behavior would be there. Predictive analytics would predict the needs of the consumer and, hence would improve the conversion by 25%. The advanced technology like Tableau, Power BI, and machine learning would increase the accuracy by 30% in the campaigns, but integration issues, skill gaps, and uncertainties of consumer preferences can be considered. They are required to update the models frequently to ensure precision. While these challenges are acknowledged, big data does confer a competitive edge, with case studies portraying real-life achievements in strategies aligned with consumer expectations of growth and satisfaction. Understanding consumer behavior is pivotal for developing effective retail marketing strategies. This paper investigates how Big Data Analytics (BDA) can be leveraged to analyze consumer behavior, offering deeper insights into purchasing patterns, preferences, and trends. Using a combination of data mining, predictive analytics, and machine learning, the study explores methods to enhance customer engagement and drive sales. By examining case studies and conducting quantitative analyses, the research demonstrates the transformative impact of BDA on retail marketing. The findings highlight improved customer segmentation, personalized marketing, and optimized inventory management, leading to increased customer satisfaction and revenue growth. Market segmentation and targeting are critical strategies for businesses aiming to optimize their marketing efforts and enhance customer satisfaction. This paper investigates the role of Big Data Analytics (BDA) in transforming traditional market segmentation and targeting approaches into more precise and data-driven strategies. Through a quantitative investigation, we analyze how BDA tools and techniques contribute to identifying market segments, predicting consumer behavior, and personalizing marketing campaigns. By integrating machine learning algorithms, predictive analytics, and data visualization tools, this study uncovers the significant impact of BDA in achieving granular segmentation and targeted marketing. The findings demonstrate that businesses leveraging BDA outperform their competitors in terms of customer engagement, conversion rates, and return on investment (ROI).
Keywords Predictive Analytics, Consumer Behavior, Self-Learning Retail Systems, Big Data Analytics, Strategies for Digital and Physical Commerce, Market Segmentation, Autonomous Retail, Inventory Optimization, Demographic Analysis, Cluster Analysis, Predictive Analytics, Predictive Analytics, Insights Visualization, Graphs and Heatmaps, Marketing strategies for ROI.
Field Computer > Data / Information
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-04-08
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.40721
Short DOI https://doi.org/g9fb4b
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