Artificial Intelligence as a Catalyst for Innovation: A Study on Advancing Risk Assessment, Customer Engagement, and Operational Efficiency in the Future of Insurance

Author(s)	Ms. Immaculate Joyce Palavi, Mr. Banu Prakash -
Country	India
Abstract	Artificial Intelligence (AI) is revolutionizing the insurance industry by enhancing risk assessment, customer engagement, and operational efficiency. This study explores AI's role as a catalyst for innovation, focusing on its transformative impact on these three critical areas. In risk assessment, AI technologies such as machine learning and predictive analytics enable insurers to analyze vast datasets, improving the accuracy of risk predictions and reducing fraud
Keywords	(Artificial Intelligence (AI) ,Risk Assessment Customer Engagement Operational Efficiency, Insurance Industry Predictive Analytics)
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-04-05
DOI	https://doi.org/10.36948/ijfmr.2025.v07i02.40738

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