The Role of AI in Transforming Content Creation & Distribution in India's Media Sector for Viksit Bharat

Author(s)	Dr. Gopal Thakur
Country	India
Abstract	This study delves into the significant influence of Artificial Intelligence (AI) on the creation and dissemination of content within India's media sector for a Viksit Bharat. With the swift progression of AI technologies, media entities are harnessing automation, machine learning, and natural language processing to transform their content creation methods and enhance distribution tactics. The research investigates how AI algorithms are restructuring journalism, entertainment, and marketing realms in India, resulting in more tailored, precise, and captivating content interactions for audiences. Employing both qualitative and quantitative methodologies, the study analyzes the opportunities, hurdles, and future ramifications associated with AI integration in India's media landscape. Insights garnered from interviews with industry professionals and case studies of AI-powered media ventures offer valuable insights into the transformative potential of AI in shaping the trajectory of content creation and distribution in India.
Keywords	Artificial Intelligence, Content Creation, Content Distribution, Indian Media Industry, Automation, Machine Learning, Natural Language Processing.
Field	Sociology > Journalism / Media
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-04-12
DOI	https://doi.org/10.36948/ijfmr.2025.v07i02.40763
Short DOI	https://doi.org/g9fb7k

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