Beyond the Screen: Navigating Consumer Perspectives on Digital Marketing Channels, Challenges and Future Trends

Author(s)	Dr. Ms. J Nithya, Mr. Pragadheswaran -
Country	India
Abstract	Digital marketing uses online platforms, social media, search engines, and other digital gears to promote products, services, and brands. With the swift expansion of the internet, digital marketing has become a serious aspect of business strategy for organizations worldwide. As technology evolves, businesses houses must stay updated with emergent trends such as AI-obsessed marketing, voice search optimization, and information privacy protocols. Hence, this study intends to analyze the mindfulness levels of digital marketing amongst customers and business houses, measure the impact of digital marketing on customer engagement, and explore future trends in the field.
Keywords	Digital Marketing, Social Media, SEO, Consumer Awareness, Online Advertising
Field	Business Administration
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-04-08
DOI	https://doi.org/10.36948/ijfmr.2025.v07i02.40905
Short DOI	https://doi.org/g9fb6g

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International Journal For Multidisciplinary Research