Digital Transformation in Amazon : A Barrier or a Path to Competitive Advantage?

Author(s)	Ms. Lakshmi Rajan
Country	India
Abstract	The word digital, electronic, internet surely gives a children and even adults a sense of thrill since everything can be done with a single tap in an rectangular build device. Businesses thrive using these technologies which improved the meaning of “cost efficient” and “labour-free” ideas. How did the market overturn with digital transformation Amazon.com?. This study aims to explore the impact of digital transformation on Amaxon on their growth and efficiency as a strategic path to gaining competitive advantage in a fast evolving market. The study aims to identify the key challenges, opportunity and factors that influence the successful adoption of digital technology of Amazon.com.
Keywords	digital transformation, AI-driven logistics, Cloud computing, scalability, customer centric innovation, Amazon web services, Data privacy
Field	Business Administration
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-04-08
DOI	https://doi.org/10.36948/ijfmr.2025.v07i02.40952

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