International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 2 (March-April 2025) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 7 Issue 2
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The Role of Dynamic Pricing Strategies in E-Commerce: A Case Study of Uber and its Impact on Consumer Behavior

Author(s) Ms. Hosanna Binu Varghese
Country India
Abstract This paper explores how Uber uses dynamic pricing to manage demand and maximize revenue in the ride-sharing industry. It looks at how Uber's pricing strategy affects customer loyalty, fairness perceptions and competition. Dynamic pricing helps to keep cars on the road and balance supply and demand, but at the same time raises concerns about trust and fairness among consumers.
Keywords Dynamic Pricing, E-Commerce, Uber, Ride-Sharing Industry, Surge Pricing, Consumer Behavior, Pricing Strategy, Market Competition, Fairness Perception, Customer Loyalty
Field Sociology > Economics
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-04-10
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.40983
Short DOI https://doi.org/g9fb9b
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E-ISSN 2582-2160
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