International Journal For Multidisciplinary Research

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Study on Marketing Management of Ola Electric Vehicles and Its Global Branding Opportunities and Challenges

Author(s) Mr. Akshay Jaychand Dongre
Country India
Abstract This paper examines the marketing strategies employed by Ola Electric Vehicles (Ola Electric) and evaluates the opportunities and challenges the company faces in establishing a global brand presence. Through an analysis of Ola Electric's business model, marketing campaigns, and competitive landscape, this study provides insights into the effectiveness of its marketing management and the prospects for its international branding efforts. The electric vehicle (EV) industry has witnessed exponential growth globally, driven by environmental concerns, government policies, and technological advancements. OLA Electric, an Indian EV manufacturer, has emerged as a key player in this industry with its innovative marketing strategies and ambitious global expansion plans. This research paper explores the marketing management of OLA EVs, analyzing its branding strategies, market positioning, customer engagement, and promotional activities. Additionally, the study evaluates the global branding opportunities and challenges OLA faces as it seeks to establish a strong international presence. Ola Electric, a prominent player in India's electric vehicle (EV) market, has implemented innovative marketing strategies to establish its brand and expand its market presence. This paper examines Ola Electric's marketing management approaches, evaluates its branding opportunities and challenges, and explores its potential for global expansion. The study highlights the company's direct-to-consumer (D2C) model, recent adoption of an omni channel strategy, and efforts to address service quality issues. It also discusses the competitive landscape and the implications for Ola Electric's branding initiatives. While Ola Electric has strong prospects in expanding its footprint beyond India, it faces several challenges such as regulatory barriers, supply chain constraints, technological advancements, and brand differentiation in a crowded EV market. The study highlights potential branding strategies, partnerships, and innovation-driven approaches that can enhance Ola Electric’s global appeal. By analyzing industry trends, competitor strategies, and market dynamics, this research provides insights into how Ola Electric can strengthen its brand positioning and overcome challenges in the global EV sector. The findings of this study serve as a valuable resource for marketing strategists, policymakers, and industry stakeholders aiming to understand the evolving dynamics of EV marketing and branding. The rise of electric vehicles (EVs) has significantly transformed the global automotive industry, with companies like Ola Electric playing a pivotal role in shaping sustainable transportation. This study explores the marketing management strategies of Ola Electric Vehicles (Ola EVs) and evaluates its branding opportunities and challenges in the global market. The research delves into Ola’s market positioning, pricing strategies, promotional activities, and distribution channels to understand how the company is establishing itself as a competitive EV brand. Furthermore, the study examines key factors influencing Ola Electric’s global branding, including consumer perception, competitive landscape, government policies, and sustainability trends.
Keywords EV Adoption Challenges, Global Expansion Strategies, Sustainable Transportation, Ola Electric Vehicles, Brand Positioning Strategies, Electric Vehicle Industry, Sustainable Business Strategies.
Field Business Administration
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-04-12
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.41098
Short DOI https://doi.org/g9fccs
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