The Impact of Corporate Social Responsibility (CSR) Messaging in Advertising Media on Consumer Trust and Brand Loyalty: A Comparative Analysis Across Digital and Traditional Media Platforms

Author(s)	Dr. Upasana Khurana
Country	India
Abstract	This research investigates the effectiveness of Corporate Social Responsibility (CSR) messaging in advertising media and its impact on consumer trust and brand loyalty. Utilizing a mixed-methods approach, the study incorporates quantitative surveys with 300 consumers exposed to CSR advertisements across digital and traditional media, alongside qualitative content analysis of 100 CSR ads. Key findings reveal that CSR messaging significantly enhances consumer trust and brand loyalty, with digital media platforms proving more effective than traditional ones due to their interactive nature. The study offers recommendations for optimizing CSR communication, emphasizing authenticity and alignment with brand values.
Keywords	Corporate Social Responsibility (CSR), Advertising Media, Consumer Trust, Brand Loyalty.
Field	Sociology > Journalism / Media
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-04-15
DOI	https://doi.org/10.36948/ijfmr.2025.v07i02.41398
Short DOI	https://doi.org/g9fm3v

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International Journal For Multidisciplinary Research