A Feasibility Study on a Vegan Fast-Food Restaurant in Calamba, Laguna

Author(s)	Mr. Romel Brian B. Florendo, Ms. Jovielyn R. Lugar, Ms. Angie Irish B. Fajardo, Ms. Maria Dorothy E. Pastorfide
Country	Philippines
Abstract	Abstract This study investigates the feasibility of establishing a vegan fast-food restaurant near Calamba, Laguna. The research aims to assess the market potential, operational strategies, and financial viability of introducing plant-based fast-food options, specifically catering to students, faculty, and nearby residents. Using a descriptive research design, data was gathered through surveys and interviews to identify consumer preferences, price sensitivity, and demand for sustainable dining alternatives. The study also explores the relationships between strategic planning, resource allocation, and business outcomes to determine the likelihood of success for the proposed restaurant. Findings reveal a growing interest in health-conscious and environmentally sustainable food choices among the target market, highlighting an opportunity to create a profitable and impactful business. This study provides valuable insights for entrepreneurs seeking to invest in vegan fast food within the vicinity of educational institutions, contributing to both business innovation and community wellness.
Keywords	Vegan fast-food business, Calamba Laguna, eco-friendly practices, operational strategy, marketing strategy, market analysis.
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-11

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International Journal For Multidisciplinary Research