Digital Marketing Strategies And Revenue Growth Among SMEs In Barangay Canlubang, Calamba City, Laguna

Author(s)	Ms. Jessa Flores Chan
Country	Philippines
Abstract	This study explores the link between digital marketing strategies and revenue growth among SMEs in Barangay Canlubang, Calamba City. It examines the use of social media, SEO, content, email, PPC, and mobile marketing, and measures revenue growth via total revenue and profit margins. Survey results show limited adoption of digital marketing due to financial, expertise, and resource challenges. While digital efforts moderately impact revenue, their use is inconsistent and under-optimized. The study highlights a gap in advanced strategy use and recommends training, financial support, expert consulting, and monitoring systems to boost digital marketing and financial performance. Future research should explore more revenue factors and industry-specific trends
Keywords	SMEs, Revenue Growth, Digital Marketing Strategies
Field	Business Administration
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-04-16
DOI	https://doi.org/10.36948/ijfmr.2025.v07i02.41839
Short DOI	https://doi.org/g9f4vf

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