Evaluating the Impact of New Retail Horizon on Small Businesses and Local Community Development

Author(s)	Mr. Romel Brian B. Florendo, Mr. Mark Andy R. Niem, Ms. Bianca Mariz A. Rimas, Mr. Noel T. Torres
Country	Philippines
Abstract	This study investigates the impact of new retail horizons on small businesses and their surrounding communities through both qualitative and quantitative research methods. It highlights how new digital retail store influences consumer behavior, competitiveness, and community contributions. The findings reveal both positive and negative aspects of new retail chain stores implementations, providing small businesses with a comprehensive understanding when considering this marketing strategy.
Keywords	New retail horizons, community impact, small businesses, marketing strategy, consumer behavior, local economy, retail competitions, and new digital retail chains.
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-16
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.41941
Short DOI	https://doi.org/g9kff5

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International Journal For Multidisciplinary Research