International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Exploring the Role of Digital Platforms in Scaling Entrepreneurial Ventures

Author(s) Mr. Romel Brian B. Florendo, Ms. Trixce Eunice S. Centeno, Ms. Maria Eumy J. Lachica, Mr. Jhon Victor R. Canon
Country Philippines
Abstract This research investigates the transformative impact of digital platforms on the growth and scalability of entrepreneurial ventures. By analyzing case studies and data from various digital initiatives, the study highlights how digital tools enhance market access, operational efficiency, and business sustainability. The findings suggest that adopting digital platforms significantly influences entrepreneurial success by providing broader reach, cost reductions, and innovative business models. For instance, the rise of social-commerce startups, such as Whatnot and ShopMy, demonstrates how digital platforms facilitate market expansion and customer engagement. Additionally, the entrepreneurial spirit of Generation Z, with 76% aspiring to be their own boss and leveraging technology for business ventures, underscores the role of digital tools in modern entrepreneurship. This research aims to offer insights for entrepreneurs, policymakers, and educators on leveraging digital platforms for business growth, emphasizing the need for supportive ecosystems and digital literacy to maximize the potential of these tools.
Keywords Entrepreneurship, Digital Platforms, Business Scalability, Market Access, Technological Innovation
Field Business Administration
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-16
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.41949
Short DOI https://doi.org/g9kff3
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