
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
•
Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
Home
Research Paper
Submit Research Paper
Publication Guidelines
Publication Charges
Upload Documents
Track Status / Pay Fees / Download Publication Certi.
Editors & Reviewers
View All
Join as a Reviewer
Get Membership Certificate
Current Issue
Publication Archive
Conference
Publishing Conf. with IJFMR
Upcoming Conference(s) ↓
WSMCDD-2025
GSMCDD-2025
Conferences Published ↓
ICCE (2025)
RBS:RH-COVID-19 (2023)
ICMRS'23
PIPRDA-2023
Contact Us
Plagiarism is checked by the leading plagiarism checker
Call for Paper
Volume 7 Issue 3
May-June 2025
Indexing Partners



















Regulations and Prevention – “Green Washing and Green Marketing
Author(s) | Ms. Samiksha Singh, Dr. Arvind Kumar Singh |
---|---|
Country | India |
Abstract | Green marketing has emerged as a crucial strategy for businesses aiming to promote environmentally friendly products and practices. However, the rise of greenwashing—a deceptive marketing tactic where companies falsely claim to be environmentally responsible—poses significant challenges to consumer trust and sustainability efforts. Effective regulations and preventive measures are essential to distinguish genuine green marketing from misleading claims. Governments and regulatory bodies worldwide have introduced stricter guidelines, such as the Green Claims Code and ISO 14020 standards, to ensure transparency and accountability in environmental advertising. Consumer protection agencies and independent watchdogs also play a key role in identifying and penalizing greenwashing practices. Companies are encouraged to adopt third-party certifications, life cycle assessments, and clear labeling to enhance credibility and build consumer confidence. Preventive strategies, including corporate sustainability audits and stringent compliance mechanisms, further strengthen ethical green marketing. By reinforcing these regulations, businesses can align with genuine sustainability goals while fostering a more responsible and eco-conscious market landscape. |
Keywords | greenwashing, marketing, green, government, green blushing. |
Field | Business Administration |
Published In | Volume 7, Issue 3, May-June 2025 |
Published On | 2025-05-04 |
DOI | https://doi.org/10.36948/ijfmr.2025.v07i03.41968 |
Short DOI | https://doi.org/g9hscz |
Share this

E-ISSN 2582-2160

CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
Downloads
All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.
