Strategies for Retaining Drivers: Creating a Driver-Centric Culture for Long-Term Success

Author(s)	Bhavya Vashisht
Country	United States
Abstract	The U.S. trucking industry faces a persistent challenge in retaining drivers, with high turnover rates impacting operational efficiency, costs, and overall service reliability. This paper explores the critical need for a driver-centric culture to address these issues, examining strategies that prioritize driver satisfaction, well-being, and professional development as key retention factors. Through a comprehensive analysis of data, the study highlights approaches such as competitive compensation, work-life balance initiatives, health and wellness programs, and recognition practices. By implementing these strategies, companies can foster long-term loyalty, reduce turnover, and create a more sustainable workforce, ultimately strengthening the backbone of North American logistics. This paper aims to provide a roadmap for industry leaders to cultivate a driver-centric environment that promotes long-term success in driver retention.
Keywords	Driver retention, driver-centric culture, U.S. trucking industry, driver satisfaction, Driver work-life balance, drivers health and wellness programs, logistics sustainability.
Published In	Volume 1, Issue 2, September-October 2019
Published On	2019-10-07
DOI	https://doi.org/10.36948/ijfmr.2019.v01i02.42056
Short DOI	https://doi.org/g9hrx7

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International Journal For Multidisciplinary Research