A Study on Consumer Behaviour Towards Online Shopping

Author(s)	Dr. Anu Thakur
Country	India
Abstract	This study investigates consumer perception towards online shopping with a focus on user behaviour, satisfaction levels, and the factors influencing their preferences. Consumers use the internet not only to buy the product online but also to compare prices, product features, and after-sales service facilities they will receive if they purchase the product from a particular store. Many experts are optimistic about the prospects of online business. The primary data required for study is collected through a structural questionnaire and secondary data required is collected from standard textbooks, magazines and internet.
Keywords	Online Shopping, Consumer, E-commerce, Buying Behavior,Data.
Field	Business Administration
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-04-20
DOI	https://doi.org/10.36948/ijfmr.2025.v07i02.42226
Short DOI	https://doi.org/g9f7p7

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International Journal For Multidisciplinary Research