Consumer Behavior and Preferences Towards Milk and Dairy Products

Author(s)	Omkar Bibve, Akshata Hulsure
Country	India
Abstract	In our study, we employed consumer behavior to examine the buying preferences and consumption patterns of milk and dairy products among households in Chinchwadgaon, Pune. Consumers show wide variations in their preferences for different milk types and dairy products available in the Chinchwadgaon local market. When I found that customer satisfaction was influenced by various factors, such as price and test. I found that young people consume dairy products and milk as a diet. I collected data through an online survey where I asked a variety of questions to 50 people to collect demographic information and dairy product purchasing behavior from Chinchwadgaon residents, The survey received a total of 32 responses.
Keywords	Demographic, Consumer behaviour, questionnaire
Field	Business Administration
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-04-21
DOI	https://doi.org/10.36948/ijfmr.2025.v07i02.42632

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