International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 7 Issue 3
May-June 2025

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The Interplay of Fashion Self Congruity, Self Esteem and Perceived Peer Perception in Generation Z

Author(s) Ms. Nirvikalpa Thapa
Country India
Abstract Fashion is critical to Generation Z, reflecting self-concept and social relations. This study explores the interplay of fashion self-congruity (FSC), self-esteem, and perceived peer acceptance among Gen Z. Drawing on Self-Discrepancy, Self-Congruity, Sociometer, and Symbolic Interactionism theories, it examines how discrepancies between actual and ideal fashion self shape self-esteem and how peer acceptance affects these relationships. Employing a quantitative survey method with a sample of 128 Gen Z participants, the research assesses these constructs. Results indicate that actual fashion self-congruity significantly predicts higher self-esteem, while a weak negative correlation suggests that less confident individuals may rely more on fashion self-expression. Interestingly, those who feel more accepted by peers reported lower self-esteem, potentially due to pressures of maintaining social approval. No significant link was found between FSC and perceived peer acceptance. The study enhances understanding of fashion's complex role in the psychological well-being of youth, influenced by social comparisons and external validation, informing therapeutic interventions and marketing strategies.
Keywords Keywords: Fashion Self Congruity, Self Esteem, Perceived Peer Acceptance, Generation Z, Self Discrepancy Theory
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-27
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.42994
Short DOI https://doi.org/g9mh73
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